May 11, 2022
Where is our warm spring weather? Hopefully it arrives soon.
Keeping up with processes is challenging as you get busy with your business. If we keep on top of checking and double-checking our business pieces as well as knowing how our systems work will help keep things looking professional and running smoothly.
Today's blog gives tips on being your own detective for your own business.
All the best,
Front Line Gal Friday
Adjust outdated processes as your business evolves.
As a small business owner, you've got many processes and procedures in place, not to mention lots of outwardly facing marketing things, like your LinkedIn profile and your website.
As time goes by, it is easy to look at them, without really noticing them. That can be a problem, particularly as your business evolves. Here are three ways to keep a fresh eye on work:
Question past decisions. Decisions we made about how to do something 3 or 5 years ago may no longer apply today. Better software solutions are invented all the time. Maybe your business focus has shifted. Or, maybe, there is an easier, less expensive solutions available now.
Look closely at the parts of your businesses that are right in front of you. Someone noticed a typo in her email newsletter that had literally been there for years - how could that happen? To avoid this I suggest you do a scan of the parts of your business you may be taking for granted. If you're about to give a presentation you've given many times already, review it closely one more time. Look at your website, every page, and make sure all the buttons and links your potential clients might be clicking are working as they should.
Know that the buck stops with you. Many solo-professionals will say "I don't know how that works, so and so set it up for me." That's fine, I don't expect you to know how the technology was set up, let alone how to make modifications to it. But it is critical to check the work you outsource and make sure you understand what is supposed to happen when. Then document it, so you can look back later on and check again!
It's easy to fall into a comfortable groove when running your own business. That can be a good thing; just make sure your eyes remain wide open!